Athenos Hummus Commercial

Athenos :: Chickpea and Me from Melinda Rainsberger on Vimeo.

Athenos wanted a ‘viral’ video to emphasize that theirs is the only hummus brand to use 100% olive oil. They wanted a catchy tune with lyrics that somewhat narrated the action in the video. In collaboration with They’re Using Tools, I wrote the lyrics after viewing the storyboards. Athenos loved the idea. We got the contract through the curated crowd-sourcing platform Genius Rocket. I composed the song after I wrote the lyrics, Nicole Lagace sang, and I mixed.

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